Suggestions While Working With an SEO Company

Based on my experience in executing SEO projects for over half a decade, I am posting a blog entry which deals with the suggestions for a client working with any SEO professional or SEO firm for optimizing his website.

o Have complete faith in SEO professional:

Once you finalize SEO professional or SEO Company, trust their skills. Also you need to trust their knowledge and experience. Do give them freehand to work on their methodology and indulge yourself in learning basics about their methodology and approach. You can discuss the blueprints they prepare for your website, in detail with them. This will help your SEO professional in gaining your confidence and also will help you in reaching a comfort level with your SEO professional.

o Have reasonable / realistic expectations about your SEO project:
SEO can’t work miracles irrespective of their experience and past track record. Especially if the site is new, it may take months to really see traffic building up because of SEO work. So its quite unfair on your part to expect your website appearing in top 10 search results within a month of SEO work done. This is the reason why a good SEO professional DO NOT guarantees any results for the SEO job.

o Be patient with the results and be realistic:
SEO is not a fuse wire which can trigger a chain reaction and your site will be bombarded with huge traffic in a matter of time. You need to be patient with SEO. It takes time to implement SEO as it’s a scientific approach and can be implemented after taking a series of steps, each requiring thorough analysis. The approach implemented by a SEO professional may take time to get indexed properly and it may take a little while to get appreciation by search engines in terms of rankings.

o Work in detail with SEO and treat him as a partner:
You need to detail SEO about every minute thing related to functionality of your business so that he can come up with a decent research on keywords. Talk to him about the nature of business, customer behavior, product range, your competitors, target group / area. Based on the information provided by you, SEO can pick right sets of keywords and can boost your website rankings and get the right traffic.

o Be ready to pay for quality work:
Choose a SEO professional / SEO company based on the track record. Once zero in on any professional based on the capabilities, then be ready to pay for the quality work which you expect from him. “If you pay peanuts, you get monkeys”. There are plenty of people who are ready to do SEO in a couple of hundred dollars. Their job is just to stuff keywords and create metas and they are done. So my advise is be cautious while picking SEO and be ready to pay for quality work as it is something which is going to bring in more MOOLAH to your business and your growth depends on this.

o Do not hesitate taking an elementary class from SEO professional about SEO approaches and methodologies: Learn the basics of SEO from SEO professional working on your project. It takes little efforts but the reward is quite satisfying. You will not be in dark about the SEO progress and you will attain a comfort level with your SEO professional.

o SEO is not a one time effort:
SEO is not doing a one time job and then sit and wait for the results. You can equate it with the regular marketing and sales efforts. You need to keep refining the approach based on the results which you get crawl after crawl. You need to measure finite parameters and make changes in your website / content / visuals accordingly so that you get better and better visibility. After the work is done, its about putting in time & efforts to sustain rankings and continue taking actions for improve rankings.

o The success of your business does not depend entirely on SEO:
This is one of the most important points. Do not rely on SEO for generating more revenues and increasing your business reach among the potential buyers. A SEO can drive targeted traffic to your website, however he can not force visitors to buy from you whether its service or any product. The actual SALE entirely depends on your product line, service levels you offer, after sales service, product / service pricing and many other factors. So its unfair to hold SEO professional responsible if you are not getting desired jump in sales even after increase in traffic to your website.

Himanshu Singh, Partner Himshilp- Internet Marketing Consultants have over 8 years of experience in Internet marketing services like SEO, SEM.

http://www.himshilp.com

Article Source: http://EzineArticles.com/expert/Singh_Himanshu/131877

 

Hitting the World of Online Marketing Through SEO Copywriting

Do you think your online business is not getting the response you require? Is your website getting the sufficient number of hits from your potential customer? If you think the answers to these questions are ‘yes’ then there is a big loophole in your process of promoting your business. It might not be getting the right exposure in the search engines. If this is the reason, the only solution to the problem is promoting you website with the SEO articles that can give your website maximum visibility in the search engines. SEO copy writing enables your website get prominence and a good SEO copywriter can bring the difference in the performance of the website in the field of online marketing.

What is SEO copywriting?

SEO copywriting is the technique of writing good value, readable content for the website using proper density of keywords and keyword phrases to provide information to the visitors. The main purpose is to help the website rank high in the search engines for a specific search term. It is a crucial part of search engine optimization of a website. Hence, SEO requires professional SEO content writers who have adequate knowledge of SEO and website promotion.

Why you need a user-friendly SEO copy writing?

As content is the only way one can get maximum visitors and back links to a website. It is due to the content that a page gets ranked in the search engines. But sometimes it is found that though your page is coming in a top rank and getting visitors you are not getting enough customers. It is due to the fact that you don’t have relevant SEO-friendly content for your support.

A quality and SEO-friendly content ensures that you will get more traffic and persuade them to make dealings at you site. An expert SEO copywriter has the potential to develop the content with keywords and keyword phrases to produce good result. Most of the SEO copywriters believe in keyword stuffing. But credibility and appealing content counts a lot in SEO copywriting.

What an SEO copywriting can do for your website?

SEO copy writing is the process of developing a content using the targeted keyword of the page. If a website is being optimized with SEO friendly content every time it is sure that the website is going to rank high and retain to that position for longer and also can create a lasting impact in the mind of the readers.

SEO copywriters develop the content according to the requirements of the website and search engines. They can provide creative and informative content with smooth flow of keywords and thoughts. The online market, where competition is among millions and billions of website, needs professional SEO copywriting services for prominence of website which eventually turns to better sales and high return on investment

As you know the importance of SEO copywriting for your website you should select a professional and reliable SEO copywriting service. The SEO content writers should know strategic writing and techniques of SEO. After all you are going to make you visible among online competitors!

The author is the webmaster of seo-contentwriter.com, a leading seo content provider in India. Its services range from article, blog to press release writing. Renowned for writing press releases, this emerging web content provider boasts an experienced panel of SEO content writers who know well how to write a press release.

Article Source: http://EzineArticles.com/expert/Susanta_Sahu/181017

 

Why India Is Best for SEO Services

Every corporate body wants to increase their sales and visitors to their websites. To attract visitors you must have a good website. To let it visit by every visitor sure it must be ranked in top of search engine result. The procedure to take your website in top rank of results is called search engine optimization and the services provided by them are SEO services. With the help of SEO services you can make your website unique and with high quality of content and other requirements of websites. SEO India creates blogs to promote the website. Blog marketing enhances traffic and website sale. In SEO services, link building is considered to be very useful. It takes care of the website design, graphics etc. SEO services USA has created boom in online marketing because it makes the products available to the users. Online marketing is dependent on SEO services. It is the simplest way to gain large numbers of clients through internet.

You can either update your site yourself or hire a SEO company to outsource your work. If you don’t want any mistake on the websites with good results prefer SEO service. All firms need to have SEO service to make their websites highly ranked in search engine result. The website promotion is done by the search engine optimization and marketing. SEO Company will make your work websites ranking high, optimization and marketing. Professional can only do their work best in their field same as SEO experts. SEO Company costs low for their service and gives quality services. Hiring a SEO company is the best option for website promotion. Indian SEO companies have the capability of handling large and small business houses SEO projects. They can also work at a time on many projects. They satisfy their client’s requirements and demands. SEO Company in India is easily located and you can contact then for the service you need.

For SEO services, India has become a best opted place for outsourcing. Different countries like Australia, USA, Canada and UK outsource their large business to India. Companies outsource their SEO work to India. In India they get services at most affordable rates. India offers many options related to this service .There are many SEO professional experts in India. If you hire a SEO company from India you needn’t to worry about your website. SEO London is equipped with latest web development and high-end graphics software. To write content for websites you need good English and that is surely possible in India. So you can have nice content on your website. Moreover you will have no loss, if you have right people for the work with right technical knowledge at affordable rates. This will increase your business to more heights and bring you on the top. The business of SEO is divided into two main type organic and algorithmic SEO. In organic type, it becomes easy for consumers to search you in search engine pages. In algorithmic type, SEO increases search engine relevance by using keywords and Meta tags.

Abhay Mathur SEO Services [http://www.unisoft-technologies.com/search_engine_optimization.htm] working with unisoft-technologies.com an leading SEO Company offering Ethical Search Engine Optimization Services.Visit To know more about right SEO Company SEO Professional [http://www.unisoft-technologies.com/search_engine_optimization.htm], SEO Services India.

Article Source: http://EzineArticles.com/expert/Abhay_Mathur/161039

 

Separating SEO Myths From Reality

SEO has been around for a decade, and is still somehow lost behind veils of myths and secrecy. I am here to remove the sugar coating that surrounds SEO.

The Faith Myth

If I build it (a website), they will come? The answer to that is NO. If you create unique content, actively syndicate and promote that content to selected sites, and participate in social, web and user communities – Then they will come.

Do I need a SEO guru? The answer to that is NO. Anyone who claims to be a Guru is a normal person with SEO knowledge, but he likes to flaunt it to people who don’t know anything about SEO.

Do I need a Technological Wizard? The answer to that is another NO. SEO is based on online branding, marketing and selling strategies, and is not a programming code. Yes, a good website needs a tech wizard for other things, but that will not help with search rankings.

Do I need an in-house SEO expert? The answer is YES, if you have the budget to hire the “Best”. But if you don’t have the budget you can outsource to a SEO expert at half the cost (minus the employee benefits).

Do I need a top SEO company? Working with a company has its advantages and disadvantages. The main advance is that a team of SEO’s will be working on your project. The main disadvantage is that the team of SEO’s working on your project will probably have just 1 to 2 years of experience. SEO is more about creating constant value for your users, following your intuitions, and keeping a look out for opportunities. Will this company be attentive to these?

Do I need a Link Builder? The answer to that is NO. Amazed! The era of paid link building, reciprocal linking, and link building requests is OVER. Natural link building is based on the merit on your content, and syndicating and promoting your content on relevant and popular web, user and social communities.

What you need is a SEO expert who is a willing partner with your online success, can assist build a long term SEO / SEM strategy, and take responsibility for the success and failures. It’s a journey to your online success, so partner with someone who is willing to go the distance.

The Rate Myth

Are all SEO services the same? NO they are not. While the foundations principles remain, each SEO expert follows their own process to higher rankings based on their own unique experiences and knowledge. It’s a case of many roads all leading to one. Ask the SEO expert to explain his strategy. If it does not sound like common sense to you, it’s probably nonsense.

Hiring a SEO expert is expensive? YES they are expensive, but not as much as the “Losses” you are making right now because your competitors are stealing your business.

Cheap SEO services are cheap? NO it’s not necessary. It’s not about the price, it’s about value. A SEO expert who is constantly dedicated to creating value for the users, and actively promoting your products/ services across diverse web, user and social communities is bound to succeed.

What you need is to “outsource” to a SEO expert who can “be part” of your core online team. Get the best of both worlds. Find a SEO expert who is ready to work on a fixed monthly remuneration (plus some nice bonus), and if he/she is good, then don’t let go.

The Time Myth

Is 6 months enough for SEO? The answer is NO. Do you plan to be in business for 6 months only? I though not. Then SEO and Internet Marketing needs to be a part of your core marketing activities till the time you plan to be in business.

Is 3 to 4 months enough to see results? The answer is NO. The reason is search engines are now valuing consistency and quality over a period of time. In 3 to 4 months you will become a serious contender in the search rankings but emerging a winner (convert your traffic into leads and orders) can take 6 months to a year depending on the keywords and the competition.

The faster I build links the better? Speed is not the key here, its consistency that’s the new mantra. Are 500 web directory submissions in 15 days better than say 30 to 40 high quality web directory submissions every month? The answer to that is NO.

What you need is to implement a long term SEO strategy, implemented “Weekly”. Create resourceful, unique and informative content EACH WEEK, syndicate to selected 10 to 15 popular article sites EACH WEEK, promote across 10 – 15 relevant social media and bookmarking sites EACH WEEK, and participate in relevant social, web and user communities EACH WEEK.

The Link Myth

I have to pay, beg or trick for links? The answer to that is NO. The days of paid links (unless they are part of a PPC or advertising campaign), reciprocal links and requesting for links are OVER. Natural link building is actively syndicating and promoting your content so that these communities that you participate in link back to your content. These links are based on merit, and are highly valued. In the near future I predict that these may the only links that matter.

Is quantity of links the King? NO, it’s quality and diversity of links that’s King. Quality means that credible and relevant websites are linking to your content as they see value in it for their users. Diversity means that it’s better to build a healthy matrix of links from diverse websites (web directories, article submissions, social bookmarking, social media and networking etc) all pointing back to your content, than build thousands of links from say only article sites, or only web directories.

What you need is a link strategy that actively encourages the creation of unique content, and then actively promoting and syndication of that content across relevant user, web and social communities. This is a weekly exercise. Other than this create a healthy mix of links from web directories, article sites, social bookmarking sites, education (.edu, .org) sites, PR releases, relevant sites/ blogs, industry sites, blog reviews etc.

The Traffic Myth

Is Traffic = Conversions? The answer is NO. There are various ways to get targeted traffic to your website, but to convert a visitor to a customer requires innovative design, content, services, products, rates, service and business sense. Did I just forget to put in SEO in the list?

All traffic is good? The answer is NO. Surprised! To target traffic means to target a keyword. To target a keyword means “time” and “effort” to focus on targeting that keyword. If you create highly targeted keywords then you get targeted traffic. So traffic from keywords that don’t synergize with your product, information or service is useless, so are keywords that don’t lead to a sale.

What you need is to identify keywords that will translate into customers. Each keyword had separate competition and traffic potential, and you have to build links to each of these keyword pages. Identify keywords will lesser competition yet higher traffic potential. Start with local keywords (local traffic), then country specific keywords before you try for global keywords. As you attain success with each keyword (on page #1 of search rankings) you will create a funnel of traffic to your website.

The Ranking Myth

I want # 1 ranking for my keywords? Good for you, but it’s not possible for anyone to guarantee #1 rankings unless they own the search engine. Set goals for Page #1 rankings for your keywords. It is wise to start with city centric keywords and after success, move to country specific keywords, and then capture the global keywords.

My new site will rank because I am ready to pay? The answer to this is NO. Search engines value sites that have been in business for long, and those that intend to be in business for long. A new site will take 6 months to start ranking well in search listings, but that does not mean you cannot start getting business for your new website via PPC, AdWords, and banner ads etc till then.

My SEO efforts and should translate into steady rise of my keywords in Search rankings? I agree it seems reasonable to expect that after 2 months of SEO effort you would see a steady rise in the search listings, but it does not work that way. Search engines update their listings every 2 – 3 months. What you will notice however is a quantum leap after you have been showing consistency in building user value, and building quality links.

What you need is to FOCUS on being consistent with creation of quality content, and syndication and promotion of that content, including other link building opportunities that may arise. Don’t worry about rankings, if you build a strong SEO strategy that’s implemented week to week, then your keywords will find way to page #1, and stay there.

Nevil Darukhanawala, SEO Expert Mumbai, SEO Services Mumbai.
http://www.seo-optimization-experts.com/seoblog.html

Article Source: http://EzineArticles.com/expert/Nevil_Darukhanawala/269564

 

Why You Should Hire an SEO Firm

Hiring an SEO firm is something many business owners are contemplating these days. Since the widespread popularity of search engine optimization (SEO) and its benefits, there have been many marketing firms offering to run SEO campaigns for other businesses. There have also been some do-it-yourself business owners who feel they can optimize their own website as well. From an overall marketing standpoint, the case can be made that investing in online advertisement will potentially reach more prospective customers through SEO than other forms of advertising such as print ads. Whether you are contemplating optimization on your website or thinking about running your own SEO campaign, here are a few reasons why you should hire an SEO firm to help land you in front of more potential customers looking for your product or services.

1. They have the Expertise
Even though the stereotypical web developer/SEO professional is thought to play video games all day and work at night in his mother’s basement, they should still be respected as a professional. After all, do you know how to (technical term for web development)? A main reason you hire an SEO Firm is for the same reason you hire an attorney to write up your legal documents or represent you in court; they are the expert! I personally do not change the brakes on my car or put a crown on my own tooth. Granted, I could learn how to do it on my own but I know it will save me in the long run to hire someone who specializes in these services. Now don’t get me wrong, there are a few companies out there claiming they know SEO and how to get you on the first page of Google so they can get a piece of the pie but choosing a good SEO firm comes later…

2. An SEO Firm will save you time
When you hire an SEO firm to handle your online marketing and SEO, it will save you loads and loads of time! I cannot stress enough how much time goes into a worthwhile SEO campaign. SEO firms have years of experience under their belt (hopefully) and a full knowledgeable team to work on optimizing and marketing your website for you.

Like anything, there is a learning curve to search engine optimization. I would be ignorant to say it has the steepest learning curve of any profession but I honestly believe it is in the top 25%. The time an SEO professional has but into gaining all of the knowledge they have gained is shocking! The lucky thing for someone who hires an SEO firm is they have already previously put in the time learning which ensures the website will rise in the search engines much quicker than someone who tries to optimize themselves. There is also a pretty good chance the SEO Firm will be able to utilize the connections they have with other professionals to help speed the campaign along.

Not only will the SEO firm you hire know the latest tricks to optimization, they also know what doesn’t work. As an SEO professional, we have learned through trial and error what effort to consume our time with.

3. It’s all in the numbers
Can you imagine paying employees that you cannot track the work or hours they put into their job? You would not be able to justify if paying them has been profitable for you or your company. The same holds true for hiring an SEO Firm. All of the good SEO firms have a tracking system on the website they are optimizing. In this tracking system you will be able to see daily visitors, what keywords they are typing in to find your website, what search engine or source they came to your website from, how long the individual was on your site, where the location of your visitors are coming from and the list goes on and on. SEO firms also have access to very useful web based tools such as a keyword tool that will tell you the monthly volume of searchers typing in certain keywords or keyword phrases. This is extremely beneficial to recognize and understand what keywords should be targeted in your SEO campaign.

If a business owner runs their own seo campaign are they going to create monthly reports to keep track of progress? Is a business owner going to focus on key point indicators such as bounce rate and new visitors in their SEO campaign to ensure prime results?

4. You Get to Focus on your own Business
Probably the greatest part about hiring an SEO firm to help with your online marketing is you get to concentrate on your own business; what you are good at! I have previously stated how much time goes into an SEO campaign and the truth is for the first six months you need to be constantly working on building links, writing articles and creating PR for your website every day. You have to admit, if you had to just concentrate on running your business and manage your staff efficiently while the leads came in you would be sitting pretty happy. There is no reason for a business to be concerned with trying to manage their online marketing and the day to day activities as well; that is hard enough.

Rely on a professional with years of experience and the time and team to fully optimize your website. Although the thought of not spending money on something you think you could do yourself is nice, hiring an SEO firm will pay for itself and then some in just 4-6 months!

If you would like more information on how an SEO Firm [http://thisisiniquitous.com] can help your business grow, check out SEO Information or send me an email: nick@thisisiniquitous.com. I would love to answer any questions you have!

Article Source: http://EzineArticles.com/expert/Nicolas_Hantge/112937